Reducing Apple's success to 'four easy steps' is simple-minded. Just a phrase to get people to read this article. If you think about any one of these 'steps',

Reducing Apple's success to 'four easy steps' is simple-minded. Just a phrase to get people to read this article. If you think about any one of these 'steps', you realize it depends on countless other aspects that the author doesn't have space (or imagination) to write about. I can understand what bothered Jobs about this writer.