It will change as we all "become the change we want to see". How many web apps that have a free (and likely ad-supported) alternative you are supporting/paying

It will change as we all "become the change we want to see". How many web apps that have a free (and likely ad-supported) alternative you are supporting/paying for? If this number starts being 5-10 then we can hope for a network effect and the main currency of exchange on the web becoming simply money instead of (private) data as it is now.