The thing is, if you've owned both a Toyota and a BMW that are outside of the manufacturers 'free maintenance' window, well, you'd know that Toyota makes a vast

The thing is, if you've owned both a Toyota and a BMW that are outside of the manufacturers 'free maintenance' window, well, you'd know that Toyota makes a vastly superior vehicle. I think this supports what Jobs said rather than diminishes it. People love the BMW for the image, and for the performance in certain rare cases. (The BMW is superior to any Toyota I've driven once you get above 100Mph) People love the Toyota because it's an economical, reliable car that performs quite well at the speeds you normally drive. The mac has a certain image that people love. I mean, that image, personally, does not appeal to me, but that was Job's point. If you can make a product that resonates with a small portion of the market; and if that product resonates to the point where they are willing to pay a large premium, you can make quite a lot of money. Maybe even more money than selling a lower-margin, higher-quality product to the masses.