> The answer to any technology-oriented problem is better communication. I agree with this for the question of what to do in the concrete situation of handling

> The answer to any technology-oriented problem is better communication. I agree with this for the question of what to do in the concrete situation of handling your kids. In a larger sense though the answer to technology can be also regulation and laws. To keep kids safe today we have an infinitude of regulations specifying how kids toys, stairways, etc... are to be built. Some of this is over the top, but it would also be insane to expect parents to inspect the precise chemical composition of every toy their kid gets, and research how toxic it might be. We need to build a societal agreement that data gathered in the name of targeting advertisment is toxic, and ban it. No "consent opt-in/opt-out" either, just a ban. This will obviously take time to get right. And it would make Google poorer so it will be hard to get this done. Think environmental regulations that started with social movements in the 60s/70s and are strong enough to do their job only decades later.