I would venture to say that it was iPod + iTunes that brought Apple back, and then iPhone was just the icing at exactly the right time (Nokia was also prototypi

I would venture to say that it was iPod + iTunes that brought Apple back, and then iPhone was just the icing at exactly the right time (Nokia was also prototyping "internet tablets", albeit with resistive touch screens). They did make the most of it, and they are definitely the show-off market leader (when you want to show off your laptop, that's what you get ;). My company recently got me a MacBook Pro 14, and while it's fast, I don't enjoy using it for the same reasons I hated my old XPS13: I hate the keyboard and glossiness of the screen (and sharp edges too). I am a Thinkpad X1 guy, those are machines I happily go back to.