I'm saying that, given most online retailers are moving products from 3rd parties, the costs are primarily going to be focused on those third parties. And among

I'm saying that, given most online retailers are moving products from 3rd parties, the costs are primarily going to be focused on those third parties. And among the third parties those whose businesses necessitate more returns (bad sizing info online, poor build quality) are worse. Those companies getting punished in the market is fine, and seems healthy. Companies that make it easier to order the genuine article you want will do better. Those with counterfeits, an inabilty to deliver the correct item, or bad size information will go out of business