I've just started doing this and it's so nice. "Gee who signed me up for a newsletter... why, it's that hotel chain I stayed at 3 months ago! Naughty, naughty."

I've just started doing this and it's so nice. "Gee who signed me up for a newsletter... why, it's that hotel chain I stayed at 3 months ago! Naughty, naughty." Makes the management much nicer, and I can maintain my fun username for silly projects and a slightly more professional one for business inquiries and such. Highly recommended! Domains are cheap and Fastmail makes the process absolutely painless.