You're the President of a big and busy company which is prestigious to work for, creates well regarded furniture and gets huge investments. The people who can't

You're the President of a big and busy company which is prestigious to work for, creates well regarded furniture and gets huge investments. The people who can't tell good furniture from bad furniture are kept away from the factory. What is there to fix, except Jim, who is pait to "tell white oak from red oak" but uses his self-proclaimed skills for sneering and gatekeeping and lowering morale and certainly isn't using them to improve anything. Let him go. If he doesn't want a comfortable position with 5 minutes work per day, there's someone in the factory who does.