> When Samsung commissioned a study to check whether the French repairability scores were meaningful, it didn’t just find the scorecards were handy — it found a

> When Samsung commissioned a study to check whether the French repairability scores were meaningful, it didn’t just find the scorecards were handy — it found a staggering 80 percent of respondents would be willing to give up their favorite brand for a product that scored higher. This is the biggest surprise to me. I so rarely hear about consumer behaviour being so strongly influenced by being informed.