Use 'we' in your marketing copy and automated emails. It's rare that a 1 person startup hasn't used other people along the way such as designers, developers and

Use 'we' in your marketing copy and automated emails. It's rare that a 1 person startup hasn't used other people along the way such as designers, developers and testers. So there's no dishonesty and it sounds better. Use 'I', when you communicate directly.