I think that the biggest positive of doing something like that is that execution is so crucial to success. Yeah, there are big players in the game, but nothing

I think that the biggest positive of doing something like that is that execution is so crucial to success. Yeah, there are big players in the game, but nothing is stopping some hotshot engineer from coming up with a new, amazing way to keep track of your stuff. Yeah, its really hard, especially with everyone thinking the same thing, but it puts you on a more level playing field than other things might. Are you going to take over the world with RememberTheMilk? probably not, but you can carve out a pretty nice niche for yourself, and if you're good enough be acquired by one of those big names.