I hope you don't believe that "things will just happen on their own". Because they don't and won't. It's the same with selling products that generate company

I hope you don't believe that "things will just happen on their own". Because they don't and won't. It's the same with selling products that generate company revenue - in general products DO NOT SELL THEMSELVES. Ever. And "worse" - even the best designed product that "flies off the shelf" will usually only do that for the first 3-9 months - after that, the lack of awareness for product or problem, the mismatch of buyer/seller knowledge, product features to market need, etc. is large enough that nothing will be an obvious match. All these things are why there are sales people with commissions et al.