Hmm, these remind me a lot of political commercials. Rather than discuss the features and merits (issues and policies) over competitors, they concentrate on ide

Hmm, these remind me a lot of political commercials. Rather than discuss the features and merits (issues and policies) over competitors, they concentrate on identifying with the customer ("Here's a candidate you could have a beer with!"). Apple commercials are annoying, but at least they have substance.