Different people have different goals. Just because a buyer for an organisation or a provider of a service wants users to use TFA doesn’t mean the users want to

Different people have different goals. Just because a buyer for an organisation or a provider of a service wants users to use TFA doesn’t mean the users want to deal with it. This is sort of like asking why do defence attorneys defend their client of the prosecution wants to convict them or why stores have security cameras if I want to take their stuff for free.