It can be a good thing for the companies. It could mean that people trust companies to accept their returns enough (which is by no means an obvious thing in les

It can be a good thing for the companies. It could mean that people trust companies to accept their returns enough (which is by no means an obvious thing in less developed economies) that they buy a lot of things just to try them out and see if they like them. Which, overall, increases the sales, as people keep some of that stuff.