OK. I will play the devil's advocate because I want women startups to succeed. I arrived at the site and I don't know what the site is about. Do you want me to

OK. I will play the devil's advocate because I want women startups to succeed. I arrived at the site and I don't know what the site is about. Do you want me to do something? or read? It looks like a content site but i'm not sure what the content is about. I saw that you also have a tag line "connect. communicate. change." I have no clue what that means because it is too general. "connect. communicate. change." isn't this something we all do when we get on the internet? I see this a lot, but a lot of startups try to be "marketing" and we come up with a tag line because we think it resonates with the user. I honestly think those taglines only work when you're an established company and people already know what you do. instead of a tag line, you should maybe describe something that you want women to do when they're on your site. because i don't understand it, those quotes with pics don't mean anything to me. OK, now i try to click on it, and i'm directed to a form to sign up? OK, why should i sign up? what do I get for signing up? in other words, as an user I don't know what your site does. you have to ask yourself what do you want people to do when they get to your site? that's when you create a whole marketing message that resonates with the user wrt that specific task. hope that helps!!