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We had 70mm IMAX which got dropped to Imax Digital(LieMax) and now dropped to Atmos(It is debatable which is better). If they were capable of delivering a certa
by nebula8804 5y ago
We had 70mm IMAX which got dropped to Imax Digital(LieMax) and now dropped to Atmos(It is debatable which is better). If they were capable of delivering a certain level of quality and cannot anymore either the value of the dollar has fallen so much that they cannot provide the same quality for the same price(possible) or they are cutting corners somewhere. It is probably a mixture of both.
>I don't think the vast majority of movie goers are able to tell the difference between Atmos and DTS:X.
It does not matter, they are advertising this medium as the best possible movie going experience and charging premium prices reflecting this claim. The fact that it is not worth it to "them" to provide the best experience is a result of them deciding that they want a specific profit margin and will fit as much as they can within that margin.