I think this only solves part of the problem. Apps need to become addressable in order for discovery to properly work. I think its a great startup opportunity.

I think this only solves part of the problem. Apps need to become addressable in order for discovery to properly work. I think its a great startup opportunity. I wrote a longer thought on this at my blog earlier tonight - http://www.byte.org/2011/10/10/mobile-apps-need-more-than-google-they-need-their-own-dns/ http://www.byte.org/2011/10/10/mobile-apps-need-more-than-go...