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I think popups on page load are more of a symptom of short-term, myopic thinking than anything else. This type of thinking is strongly encouraged by always tryi
by panphora 5y ago
I think popups on page load are more of a symptom of short-term, myopic thinking than anything else. This type of thinking is strongly encouraged by always trying to live up to quarterly projections - "Did Sales meet their targets?"
Popups exchange long-term trust in your brand for short-term profits. Of course it's the case that if you pop a modal in front of everyone, your conversion stats will go up. But potential life-time customers who have faith in your brand and believe in your mission will lose trust in you quickly and probably never sign up in the first place.
For me, it always comes down to the primary rule of UX: if you wouldn't do it IRL, don't do it online.
You can ask for someone's email if they look like they're interested in something you're selling, but don't ask for it the moment they enter your store!
- jasonlotito 5y agoLong term trust doesn’t pay the bills. See every underfunded open source project. Think of it this way: if the site that you have long term trust for does this, it means the previous methods weren’t working. The ‘trust’ was broken. Would love to see your advice applied to your own life.
- jeltz 5y agoLong term trust pays the bills quite often, it all depends on what product or service your company is selling. And, yes, I apply this in my own projects, unless I am doing some ugly cash grab project.
- jasonlotito 4y agoNo. Long term trust never pays the bills. You are confusing long term trust with money. Sure, money might come from long term trust, but long term trust itself, literally, does not pay the bills.
- JaimeThompson 5y ago>exchange long-term trust in your brand for short-term profits That could be the motto of most every modern MBA.
- Nextgrid 5y ago> if you wouldn't do it IRL, don't do it online. The lack of a Remote Strangulation Protocol (https://wiki.kluv.in/a/RemoteStrangulationProtocol https://wiki.kluv.in/a/RemoteStrangulationProtocol) is a problem again.