Because you can slowly build an audience over the years and then monetise it when you launch your own business. That said, I killed my blog 15 years ago and ne

Because you can slowly build an audience over the years and then monetise it when you launch your own business. That said, I killed my blog 15 years ago and never marketed my OSS projects. I do enjoy writing, but I enjoy writing stuff I don't want to publish or that I will publish anonymously at some point. I hate blogging for blog's sake and I'd happily give 50% of whatever we're building with someone else who enjoys writing blog posts to gather an audience.