- PR - handling traditional and perhaps social media channels like TV, journals, magazines etc answer press questions, arrange interviews , make sure journalis

- PR - handling traditional and perhaps social media channels like TV, journals, magazines etc answer press questions, arrange interviews , make sure journalists covering them have access, in smaller orgs get journalist to cover them. - media planning - figures out where to place advertisements and when and may handle also the buy operations . Digital is in-house in large orgs, but for traditional media like print it is external[1] - creative agencies usually external and produce advertising content like Super Bowl ads to boring flyers - Marcom - Marketing communications usually is responsible for Corporate communication and content that is not advertising stuff like this video. - few other like lobbying ,crisis control etc may work in the same group or work with legal or other depts Tesla seems to have other three depts in some form, they did say they fire PR team and stopped engaging with traditional press ——- [1] this still requires relationship building unlike digital as there is no targeting , limited inches airtime available and getting the slots you want can be tricky everyone wants best prime time /first page etc for their campaigns, it is not always top price sale. As slots are sold in complex packages clubbed with less attractive media properties that don’t sell as well with the attractive ones you do want to buy . This is why we have media groups they are more efficient, as they can better monetize properties by clubbing them in sales and are able to acquire independent publications/channels to make more money than they were making on their own.