> Political ads rarely contain new information. They almost never change anyone’s mind. The function of political ads, though, isn’t to persuade. It’s to “burn

> Political ads rarely contain new information. They almost never change anyone’s mind. The function of political ads, though, isn’t to persuade. It’s to “burn money” in a public way. They are costly signals of the political campaign’s willingness to expend resources which shows their commitment. Rings true with me.