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This gets brought up every time. Tesla has never said they don’t do marketing, or have a PR department. They have said they don’t advertise. If you have eviden
by revscat 5y ago
This gets brought up every time. Tesla has never said they don’t do marketing, or have a PR department. They have said they don’t advertise.
If you have evidence saying otherwise please do share.
- clouddrover 5y ago> They have said they don’t advertise. Then they lied. This video is an ad. Here's another Tesla ad: https://www.youtube.com/watch?v=9id7BSPttGs https://www.youtube.com/watch?v=9id7BSPttGs And here's another Tesla ad: https://www.youtube.com/watch?v=uz394aKhfLY https://www.youtube.com/watch?v=uz394aKhfLY
- trixie_ 5y agoOh you're right, how much do you think they paid to broadcast those advertisements?
- clouddrover 5y agoHow much do you think they paid to make those advertisements?
- tempestn 5y agoThey paid for this marketing, obviously, but by definition an ad is a paid placement.
- clouddrover 5y agoIt's an ad, plain and simple. Here's some more advertising. Tesla offers you the exciting opportunity of a religious experience at a live infomercial: https://www.inputmag.com/culture/tesla-cyber-rodeo-rabid-elon-musk-cult-gigafactory-cybertruck-model-y-electric-vehicles https://www.inputmag.com/culture/tesla-cyber-rodeo-rabid-elo...
- heavyset_go 5y agoThis is revisionism and just plain wrong. From OED: > a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy. From Merriam-Webster: > a public notice especially : one published in the press or broadcast over the air
- zaroth 5y agoThe MW definition is obviously wrong, it vaguely describes every piece of text on the Internet.
- clouddrover 5y agoSure. It's the dictionary that's got it wrong. The mental gymnastics Tesla fans perform to desperately rationalize Tesla's obvious lies ought to be an Olympic sport. Tesla advertises. Accept it. Embrace the reality of it.
- tempestn 5y agoI'm no Tesla fan, but I maintain that the standard understanding of an "advertisement" implies paid. Just because a company puts something out there into the world doesn't make it an advertisement. (Things like classified job posting "ads" notwithstanding.)
- clouddrover 5y agoThat's nothing to be embarrassed about. You're wrong, that's all. This kind of silly semantic argument is both weak and tedious. They're ads, start to finish. It's advertising. There is no other honest description.
- tempestn 5y agoIs that kind of hostile/dismissive language actually necessary or helpful do you think? What if instead we investigate the disagreement in good faith? One of the two definitions of an "advertisement" from Webster was quoted. The other is this: > the act or process of advertising something Which links to "advertising": > the action of calling something to the attention of the public especially by paid announcements Emphasis mine. So perhaps we have some middle ground here. I would argue that this is the advertising definition we're talking about when we're discussing whether something is an "advertisement", not the sort of public event or job posting, commonly referred to as a "classified ad", referred to by the other definition. Maybe that's where we disagree. Or maybe it's the salience of this "especially by paid announcements". In my experience, that is the general understanding of the term: advertisements are generally paid. But I acknowledge that it says "especially by", not "only by", so some room for interpretation is left. So, given all that, I figure if you want to label this an ad, that's reasonable. What I find less reasonable is declaring anyone who disagrees to be objectively wrong, and then using dismissive language like the above to try and win an unnecessary argument.
- epgui 5y agoYou guys are all debating different things and talking past each other.
- clouddrover 5y agoNo, it's all very simple. There's what's true and there's what's false. What's false: Tesla doesn't advertise. What's true: Tesla advertises. See? Simple.
- trixie_ 5y agoPedantic. (Almost) Everyone understands what 'Tesla doesn't advertise' means.
- rootusrootus 5y agoBut everyone also recognizes this video as the ad that it is.
- reducesuffering 5y agoI think most peoples' definition is clearly about "push-based" paid advertising, rather than "pull-based" marketing videos that they don't pay any platform to promote. I for one, am grateful that a company is showing the power of organic marketing like that, as opposed to constantly having to see Doritos ads injected into my friends' Instagram stories on iOS. (jk, I only use desktop Firefox w/ uBlock now)
- clouddrover 5y ago> I think most peoples' definition is clearly about "push-based" paid advertising That's got nothing to do with it. All that's going on here is that people have bought into a false narrative that Tesla doesn't do advertising. And instead of recognizing it as false they desperately defend the falsehood to avoid feeling foolish. Making the claim that something which is plainly an ad is not an ad by way of silly semantics is farcical.
- revscat 5y agoNot an ad.
- clouddrover 5y agoTo help you, here are some dictionary definitions of "advertisement". Oxford (https://www.lexico.com/en/definition/advertisement https://www.lexico.com/en/definition/advertisement): "A notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy." Merriam Webster (https://www.merriam-webster.com/dictionary/advertisement https://www.merriam-webster.com/dictionary/advertisement): "a public notice, especially: one published in the press or broadcast over the air" Collins (https://www.collinsdictionary.com/dictionary/english/advertisement https://www.collinsdictionary.com/dictionary/english/adverti...): "An advertisement is an announcement online, or in a newspaper, on television, or on a poster about something such as a product, event, or job." Cambridge (https://dictionary.cambridge.org/dictionary/english/advertisement https://dictionary.cambridge.org/dictionary/english/advertis...): "a picture, short film, song, etc. that tries to persuade people to buy a product or service, or a piece of text that tells people about a job, etc." You've naively bought into a lie that Tesla has told you but that doesn't mean you need to keep repeating that lie.
- maven29 5y agohttps://www.prdaily.com/what-teslas-move-to-eliminate-its-pr-department-means-for-the-industry/ https://www.prdaily.com/what-teslas-move-to-eliminate-its-pr... https://jalopnik.com/teslas-pr-department-hasnt-responded-to-me-for-months-a-1845279798 https://jalopnik.com/teslas-pr-department-hasnt-responded-to... The fact that they don't have a press office at all?