AFAICT, the companies that have the most success in launching an engaging and fruitful OSS project are those that already wrote it internally and have an incent

AFAICT, the companies that have the most success in launching an engaging and fruitful OSS project are those that already wrote it internally and have an incentive to continue maintaining it for business needs. If you are finding yourselves struggling to keep your existing open source projects alive, perhaps it's because you really don't find yourselves needing them that much? That said, if you _do_ need them, but they're simply not getting the traction or Github stars you were hoping for, then it sounds like a marketing or niche problem. I'm not positive there's a particularly perfect playbook in the form of processes that should be the focus over purpose and putting the word out there.