I was born in the early seventies and I don't find it much of a hassle to spend a couple of seconds looking for the deliberately-deemphasized "reject all cookie

I was born in the early seventies and I don't find it much of a hassle to spend a couple of seconds looking for the deliberately-deemphasized "reject all cookies" or "reject all but essential cookies" that's usually next to the bright, shiny "accept all" button. I also have told Safari to "prevent cross-site tracking", and have sone adblock-type stuff going on to help with that. And yes, I will shrug and find the "reject all" button upon returning to a site if my decision hasn't been tracked because that would be stored in a cookie on another site or whatever. There is no advantage for me. The advantage is that it's a way for sites to cram in six hundred tracking services they've added for whatever reason, and still comply with the letter of anti-tracking laws. It is annoying and every now and then I miss the days when most sites weren't full of immensely sophisticated garbageware trying to build a profile on their viewers so as to serve them advertising they're more likely to click on.