The innovation isn’t the credit terms—-it’s A/B testing copy on the item & checkout page of e-commerce. Quoting on-demand loan pricing with clearer upfront pay

The innovation isn’t the credit terms—-it’s A/B testing copy on the item & checkout page of e-commerce. Quoting on-demand loan pricing with clearer upfront payment amounts is more intuitive to consumers than “putting it on the credit card”.