Increasing comp can be much more than "doubly effective." It's unlikely to triple, quadruple, ten-times, etc, your comp, but in the industry talked about here

Increasing comp can be much more than "doubly effective." It's unlikely to triple, quadruple, ten-times, etc, your comp, but in the industry talked about here it's far from impossible and if you only ever focus on your expenses you might blind yourself entirely to those opportunities.