Not really "winning" per se, but lossless audio is fortunately seeing an improvement over the last few years. It's become a minor selling point on online stream

Not really "winning" per se, but lossless audio is fortunately seeing an improvement over the last few years. It's become a minor selling point on online streaming services (Spotify, Apple music, Deezer etc all provide some level of lossless music). Services like Tidal explicitly advertise themselves as high quality. Apparently as long as you can market it people will buy it and it will improve :') (See also: improvements in audio sstreaming codecs to Bluetooth headphones in the last few years)