. And yet, every small business needed custom engineering work to be done, making integration slow. Several engineers mentioned how they did not understand how

. And yet, every small business needed custom engineering work to be done, making integration slow. Several engineers mentioned how they did not understand how spending lots of engineering effort for each small client resulting in little revenue would result in building a company that could be worth $12B one day. In other words: fast was not itself a one-click checkout product. Two of my products failed for the same reason. These are high-touch sales in terms of the custom work that needs be done for every new client. I have also seen a product fail due to the high cost of providing tech support vs account revenue. What seems odd in this case is that Stripe knows very well how a low-touch saas should work and yet they invested in Fast. Maybe they assumed client customization will eventually be solved with a handful of options that would fit most needs?