i worked for a startup with a promising product in a lucrative niche but rather than invest in their unique value propositions and use that as a sales ratchet t

i worked for a startup with a promising product in a lucrative niche but rather than invest in their unique value propositions and use that as a sales ratchet they instead pursued a sales strategy of "outsourced IT" at below cost. engineering time was devoured by integration issues and custom work for customers that were paying far less than the cost of the custom work