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The contrarian community wonders where your data regarding the percentage of iPhone 4S orders that represent new customers comes from. Is this based on past lau
by jarek 15y ago
The contrarian community wonders where your data regarding the percentage of iPhone 4S orders that represent new customers comes from. Is this based on past launches? What were the percentages then?
- ugh 15y agoIt’s a pretty safe bet. Apple has had a stable marketshare in this rapidly growing market for a long time.
- andrewljohnson 15y agoI don't know the percentages, but when iPad2 and iPhone4 hit, we made a lot of money. Those days were like Christmas spikes. Industry wonks will probably estimate the % who are new customers this week though.
- cyggie 15y ago"Every customer who buys an iPhone 4S at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone 4S by setting up email, showing them new apps from the App Store™ and more, so they’ll be up and running with their new iPhone before they leave the store." They don't need to be new owners. Imagine a sale team that will sit down with millions of your users (existing or new), showing them what new apps are out there, reminding them to buy from your store and walking them through on purchasing your product again. This will sure generate a big spike overall.