I'll trust a product that a youtuber I like organically recommends. But I'd still not trust anything they "recommend" in a sponsored ad slot. The only way you

I'll trust a product that a youtuber I like organically recommends. But I'd still not trust anything they "recommend" in a sponsored ad slot. The only way you can (legally) pay for the former as a business is indirectly, via investing money into making a decent product rather than advertising.