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As a shopper, one click buttons make me so nervous whenever I see them on the page. It definitely distracts me from my shopping experience, with a region of the

• Animats 5y ago
  That was Amazon's innovation. One click buy, easy undo. Previous systems usually used the "we have your money now, muahahahahaha!" approach, with difficult order cancellation. Too many still do. It's obvious in retrospect, but not obvious until seen.