Patek Philippe knows a thing or two about this. It's been years since I've seen their ads, but I still remember them. https://www.hodinkee.com/articles/untold-

Patek Philippe knows a thing or two about this. It's been years since I've seen their ads, but I still remember them. https://www.hodinkee.com/articles/untold-story-patek-philippe-generations-advertising-campaign https://www.hodinkee.com/articles/untold-story-patek-philipp...