Incentives matter. Aligning everyone's correctly matters. So much of the story sounded "yeah but you can survive that" right up to the point here: >>> Sales,

Incentives matter. Aligning everyone's correctly matters. So much of the story sounded "yeah but you can survive that" right up to the point here: >>> Sales, however, wanted the opposite: close many deals and hit their targets of signups If your salespeople are focused on selling to the wrong people nothing matters. You are either Shopify taking years to build or you are a rocket ship taking shortcuts - decide