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If you don’t buy ads in your brand name your competitor might and May encourage users to try them instead. Even if you lose 5% each time, that can build up. Co
by aldebran 5y ago
If you don’t buy ads in your brand name your competitor might and May encourage users to try them instead. Even if you lose 5% each time, that can build up.
Companies do this all the time. Even for something like App Store submissions. People use their competitor name as a keyword to increase their top of funnel.
- Traster 5y agoI'm sure it happens, but you've got to be looking at that as a pure cost. You're not generating any revenue from people searching your brand, and you're paying significant sums for click through on people who already had the intention to come to you. In some ways I could see the normal position being "We only advertise on our competitors brands" because atleast that way you are picking off your competition, not bidding up people who already wanted to come to you.