“Last year, a study by the UK’s ISBA found that almost half of every advertising dollar spent on tracking-based programmatic advertising is eaten by the adtech

“Last year, a study by the UK’s ISBA found that almost half of every advertising dollar spent on tracking-based programmatic advertising is eaten by the adtech ecosystem before it reaches a publisher” https://www.euractiv.com/section/digital/opinion/advertising-is-essential-to-the-free-web-but-tracking-isnt/ https://www.euractiv.com/section/digital/opinion/advertising... https://www.isba.org.uk/knowledge/executive-summary-programmatic-supply-chain-transparency-study https://www.isba.org.uk/knowledge/executive-summary-programm...