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B2B early stage companies selling a high ticket service/product need to be focused on sales activity. Ads are a distraction. It's the seemingly easy way out bu
by grantsch 5y ago
B2B early stage companies selling a high ticket service/product need to be focused on sales activity.
Ads are a distraction. It's the seemingly easy way out but there's no way out of selling early stage.
- whimsicalism 5y agoYou use ads in B2B to build leads, then you follow up with marketing/sales. Certainly you wont get a conversion with display ads, but on certain providers they can help feed into the start of your funnel.
- Spooky23 5y agoMaybe. I’ve seen some pretty sophisticated campaigns targeting my employer, from local NPR underwriting to print and event sponsorship, all targeting a half dozen individuals. End of the day, the salesman and his relationships closed it. The marketing consultant made a lot of cash though.
- Veen 5y agoThat sort of account-based marketing is a different kettle of fish. It's only worthwhile if you're targeting big prospects who will spend enough money to offset the costs. That said, ABM is increasingly popular for businesses where it makes sense. Why waste time and money filling the marketing funnel when you can identify preferred customers and invest in building a relationship with them.
- grantsch 5y agoI'm sure it can help in conjunction with sales. Of course it can augment other activity.
- renewiltord 5y agoAgree in general but you can also construct a quick Account-Based Marketing approach using the input data that you use to construct a prospect list. Outsource the actual campaign and you can have that run in parallel to your sales work.