long ago ran a little computer game company. early on I'd spend <awkwardly-large-amount> on Google advertising, and that channel resulted in say a <= $100 reven

long ago ran a little computer game company. early on I'd spend <awkwardly-large-amount> on Google advertising, and that channel resulted in say a <= $100 revenue over company lifetime I'd then go spend say $200 to attend a game convention, with my own private little display booth, and... it resulted in >$200 in revenue from game sales. (forget numbers exactly but it was far better return than buying Google search ads ever was.) granted it might have been because my Google ad placement/messaging was not tuned ideally -- who knows. But I always value concrete results over theory or might-have-beens. and so its effected my views on advertising ever since