I had the EXACT experience with both adwords and facebook budgets. I kept remarketing on but cut the other campaigns and our growth rates didn't change, and our

I had the EXACT experience with both adwords and facebook budgets. I kept remarketing on but cut the other campaigns and our growth rates didn't change, and our CAC dropped like a rock. The key word rates in our industry are ridiculous because we have overfunded competitors throwing away money trying to funnel customers into higher margin products. We were literally throwing money away competing for keywords with companies that have different cost structures.