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> Over 85% of our organic search traffic comes from users typing in our brand name - Total Car Check. If they see an advert at the top of the organic search res
by dehrmann 5y ago
> Over 85% of our organic search traffic comes from users typing in our brand name - Total Car Check. If they see an advert at the top of the organic search results, for the user, its just a shortcut to get to the site, especially since Google started putting organic search results below the fold in many search results, except it would cost us money to buy a user who was going to find us anyway.
Sure, but you wouldn't want your competitor to effectively rank #1 for your brand. I've always viewed this like an extortion racket.
- atestu 5y agoAbsolutely! I remember Basecamp's CEO tweeting about this https://twitter.com/jasonfried/status/1168986962704982016 https://twitter.com/jasonfried/status/1168986962704982016 In the replies Google says: "we don’t restrict trademarked terms as keywords. We do restrict trademarked terms in ad text if the trademark owner files a complaint" It's a gamble on the strength of your brand to not buy that ad. I think it makes sense that eBay can do away with it, because people typing "eBay" in Google will scroll down for eBay, they won't click on "Company X - Best eBay alternative." Most brands aren't that strong...