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It's pretty obvious why this site didn't need advertising. It had good SEO, and SEO is what matters for this kind of website. Someone in the UK who wants to che
by civilized 5y ago
It's pretty obvious why this site didn't need advertising. It had good SEO, and SEO is what matters for this kind of website. Someone in the UK who wants to check a car will Google it and they will find this website.
Other channels are probably much less impactful. I care about checking a car when I want to check a car, and at that time I will search for that service. I don't care about checking a car when ad guys want me to care about checking a car. I'm not going to subliminally remember to use TotalCarCheck when I buy a car because I saw an ad weeks ago. I'm going to Google it and I'm going to go to the top result.
And yet the ad people in these comments are getting all their hackles up that anyone would dare question the value of advertising in each and every and all possible situations. Obviously if it's not working for you, you just aren't doing it right and you need to pay top dollar for some Ad Professionals to get in there and fix it for you.
Seems a little insecure to me. Is it so hard to admit that some businesses just don't benefit that much from certain kinds of advertising?
Or maybe because the ad industry is a Paperclip Maximizer, and admitting something like that might fail to maximize the paperclips, it cannot be admitted?