> My experience is similar. I tried on and off for several years to get some traction on adwords to suppliment my organic. I learned everything I could, tweaked

> My experience is similar. I tried on and off for several years to get some traction on adwords to suppliment my organic. I learned everything I could, tweaked campaigns over time. Nothing. When I was running my hyper-local startup, my best conversion rate was through reddit ads on the city subreddits. Super targeted Facebook ads also worked. I didn't even try adwords, wrong ad product for the job. IIRC email sign ups were costing me like ~20-25 cents each. Reddit ads were obscenely effective.