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The person running the test wants to spend their money effectively, not find out that their advertising is working. Running a test and finding something isn’t
by soared 5y ago
The person running the test wants to spend their money effectively, not find out that their advertising is working. Running a test and finding something isn’t working is a positive result - it means you can move your money elsewhere and drive more sales.
- marginalia_nu 5y agoRight, but the experiment in this case is to find out whether the job of the person running the test actually makes the difference. Basically, whether they are a scam artist or not.