Traditional advertising is becoming less and less effective. The brands that are having the most success right now use TikTok. They don't necessarily advertis

Traditional advertising is becoming less and less effective. The brands that are having the most success right now use TikTok. They don't necessarily advertise, but instead create content on the platform. It comes off a lot more genuine. For example, Duolingo and their creepy giant stuffed owl stalking people who didn't do their Spanish lessons: https://digiday.com/marketing/how-duolingo-is-using-its-unhinged-content-with-duo-the-owl-to-make-people-laugh-on-tiktok/ https://digiday.com/marketing/how-duolingo-is-using-its-unhi...