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You can use 3rd party tools to conduct tests so they are not affected by the outcome.
by soared 5y ago
You can use 3rd party tools to conduct tests so they are not affected by the outcome.
- marginalia_nu 5y agoThe tools are irrelevant when the person using them has an interest in demonstrating a particular outcome.
- soared 5y agoThe person running the test wants to spend their money effectively, not find out that their advertising is working. Running a test and finding something isn’t working is a positive result - it means you can move your money elsewhere and drive more sales.
- marginalia_nu 5y agoRight, but the experiment in this case is to find out whether the job of the person running the test actually makes the difference. Basically, whether they are a scam artist or not.