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Nothing, which is why you may get to the point where you're advertising to protect your brand rather than advertising to build your business.
by dazc 5y ago
Nothing, which is why you may get to the point where you're advertising to protect your brand rather than advertising to build your business.
- throwaway2048 5y agoI find it completely plausible that advertising is a zero sum game for the reason above, and a negative sum game when you consider the externalities and the money spent on it.