> I like scientific approaches that refute that. No doubt, but this is as far away from scientific as it can get. "I stopped advertising. My sales rose at the

> I like scientific approaches that refute that. No doubt, but this is as far away from scientific as it can get. "I stopped advertising. My sales rose at the same time. Advertising doesn't work" is basically the thesis, but his only "evidence" is an unreasoned assumption that the two things are casually linked instead of just correlated by the timing.