>and depending on the organic search from the get go? You don't even need search, as some businesses to which search and ads are essentially useless haven prov

>and depending on the organic search from the get go? You don't even need search, as some businesses to which search and ads are essentially useless haven proven. Think of closed/invite-only community platforms: they will have little value to anyone who just gets there via an ad or search, since they have no entryway to any community.