> First identify what people actually want, then create that. In practice, identifying what people want is the least simplest thing. Building software is gener

> First identify what people actually want, then create that. In practice, identifying what people want is the least simplest thing. Building software is generally easy, but discovering product-market fit is the hard part. You start with your own problems because it is likely other people face the same problems as you. Even obscure problems have may have profitable, sizable markets. But if you try imagining problems that other people have but that you don't have, then you may be too distant from the problem to adequately find a fit. ie. building an instagram marketing SaaS tool when you've never done instagram marketing Identifying what people want is a process, and the highest probability of success is starting with some problem you are close to.